Ok, I understand that it costs money to keep this thing going, especially to pay employees, but at $15 or so per month, you're raking in a lot of profit. Why not, after a set period of having an account paid up, send the player a free shirt with the EVE logo on it? Just for example, what about 6 months. That's a point where players are obviously showing that they have more than a passing interest in the game, and are still new enough to be excited about it more than people who've been there since the beginning. Those people are already going to be your strongest marketing force, by being the most enthusiastic, so why not turn them into walking billboards too? They'll love the shirt, and you get marketing every time someone asks them "What's EVE?"