As Soon as Dust514 gets broad attention in the media, we as EVE players have the best opportunity to invide players to eve. I just think that advertising or promoting a game just by nice pictures or highly confusing video materials with massiv amounts or ships and drones is rather difficult.
But dust gives the possibility to show people the living universe of eve, Which I think is the most important part of eve. Sry this is not really a new idea but I think we should interact with the plans of CCP in further developments. I for myself think that dust will change the universe enormiously and people will see the change.